What Does a Digital Menu Cost? Prices and Fees at a Glance

A digital menu saves you reprints – but it isn't free either. What you end up paying isn't always the first price on a plan page. Here's what drives the cost, which extra costs to watch for, and what MenuToGo actually costs.

What drives the cost

Providers bill digital menus in different ways. There are two basic models:

• Subscription with a monthly or yearly price: you pay on an ongoing basis. Check whether hosting, updates and changes to your menu are included.
• One-off payment: you pay once for setup. Ask who changes the menu afterwards, what each change costs, and who keeps the menu online.

So don't just compare the monthly price – compare what you pay over a whole year, including every fee that can be added on top.

What you no longer pay for with a printed menu

A printed menu doesn't cost you once – it costs you with every change: every new price, every new dish and every seasonal menu means a reprint, depending on the menu including design and translation. With a digital menu you change prices and dishes yourself, without reprinting.

How much that adds up to for your venue depends on how many menus you have and how often you reprint. On our pricing page you can work it out with your own numbers: the calculator “What do your printed menus really cost?” compares your yearly printing costs with your MenuToGo plan. If you wouldn't save on printing, it tells you that too.

Extra costs to watch for

• Setup fee: does getting started cost extra, or is setup included?
• Languages: are additional languages included, how many – and does each extra language cost more?
• Transaction fees: if guests pay through the menu, a percentage per payment may apply. Ask how high it is and whether the payment provider's fees are already included.
• Contract length: how long are you tied in, and when can you cancel?
• After cancelling: what happens to your menu and your data?

What MenuToGo costs

MenuToGo has three plans you can book directly. Prices apply to monthly billing and exclude VAT:

• Basic – €10 a month: 1 menu, up to 50 products, up to 3 languages.
• Standard – €19 a month: up to 100 products, up to 6 languages, AI menu import and AI translation.
• Advanced – €49 a month: up to 200 products, up to 9 languages, plus order at table, kitchen display and call waiter.

Paid yearly, the plans cost €100, €190 or €490 a year – around 17% less. There is no setup fee, and the languages in your plan are included in the price.

Besides your plan, fees only apply when your guests pay online or via Stripe Terminal:

• Online payments from your guests (Advanced and above): MenuToGo keeps 5% of the order amount – we cover the Stripe fees.
• Card payments via Stripe Terminal (Standard and above): 2% plus Stripe fees.
• Paying at the counter: free of charge.

Trial, cancellation and your data

• Try it free for 30 days, no credit card. If you never add a payment method, the trial simply ends – with no invoice.
• Monthly plans can be cancelled monthly, yearly plans at the end of the paid year.
• If you cancel, your subscription continues until the end of the paid period. After that, your dashboard and guest menu are locked until you subscribe again – nothing is deleted.
• You can export your menu as an Excel file on every plan.

You'll find every plan in detail on the pricing page.